The #1 element every talk NEEDS.

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Is your next goal to write a signature talk that’s powerful, inspiring, and that makes you THE go-to authority in your field?

If so, you’re in the right hands. I can teach you all you need to know to craft an amazing speech, a speech you become known for. A speech that changes lives and grows your biz and visibility.

There’s a special recipe that I follow, and coach my clients through, for creating amazing talks. While telling you all about it would take days, today I share the ONE essential element that any speech must have.

Ready? Here it is:

Every talk must have a PROBLEM.

In order to understand its meaning and significance, the problem can be looked at from different angles:

(1) The problem is what your ideal audience is struggling with.

For instance, if you’re talking about weight loss, your audience might be struggling with yo-yo dieting, or with believing that nothing works for them, or with lack of consistency.

(2) The problem is the “enemy” in your talk.

In the hero’s journey, the hero encounters obstacles in the forms of antagonists, monsters, or difficulties. The problem in your talk is the obstacles. As such, it creates narrative tension and makes your idea more compelling. In addition, it helps structure your talk as a story, which will draw your listeners in and keep them engaged.

(3) The problem’s what creates emotional connection with your audience.

The problem’s not simply what your ideal audience’s struggling with. The problem also encompasses the emotions that come with the struggle. For instance, if someone’s on a cycle of yo-yo dieting, they’re likely to feel frustrated, discouraged, lonely, and depressed. You want to make sure you include all these emotional descriptors. They’ll help make your audience feel supported and understood. They’ll leave the talk feeling like, “Wow, she really gets me!”


In her TED Talk “Why We Need More Women Leaders,” Sheryl Sandberg understands the power of the PROBLEM. Her talk in fact begins with these words: “We have a problem.” And this is a brilliant way to begin a talk. It creates curiosity in the mind of the audience, and makes her main idea — the solution to the problem — all the more compelling because there’s a monster to slay, so to speak.

So, are you ready to incorporate the PROBLEM in your speech? If you’d like to get started, just answer this simple question: What’s my ideal audience struggling with?

And if you’re ready to enlist some help, schedule a free CHAT with CLAUDIA to see how I can support you.

I believe in you and your voice.


Claudia ConsolatiComment