[Part III] 3 easy ways to be awesome on VIDEO
So you hate doing videos, uh?
You say you’re going to start doing regular Facebook Lives, or start a YouTube channel. And, yet, you never seem to get around to actually doing it. And what about Instagram Stories? Everyone seems to be doing it. But what should you talk about? And who’s gonna listen to you?
But a voice inside your head tells you that, nowadays, being on camera is an essential part of business success.
People want to see you.
They want to know you.
They want to like you.
But you still HATE doing videos! It seems so unnatural. And cold. And you look so serious!
In order to help you, I’ve created this 3-part series on how to be awesome on video. It’s meant specifically for people who are uncomfortable in front of the camera.
In Part I, I shared what you can do to prepare to shoot your video. (Read about it here)
In Part II we talked about what you can do to make sure you’re energized while you shoot. Video’s very unforgiving and you need to make sure you’re energetic and psyched up. (Read it here)
Part III is all about some practical, and very effective tips that you can implement right away to magnetize your charisma and confidence.
Ready? Here they are:
1. Look at the camera.
When you shoot yourself, do not look at yourself! Instead, look at the camera so that the person watching you will think that you’re looking directly at them. This can take a little practice. Some people imagine that a friend’s sitting right behind the camera, or even put an actual picture, so that they can pretend to connect to someone they care about. Experiment and see what works for you. It’ll take some trial and error but you’ll become a pro at this in no time.
2. Remember to smile.
It’s very easy to look sad and angry on camera. While you practice, remember to smile or at least keep a soft expression while you’re talking. It will make your listeners feel more connected to you.
3. Light & camera position.
Something that can make or break a video is lighting. Place yourself close to a source of natural light, and make sure the light is in front of you (not behind!). And pay attention to camera or phone position as well. Aim for the camera to be a little higher than you (avoid those double-chin angles at all costs!!).
4. Be enthusiastic.
Another tip to remember in order to not appear dull and boring, is to showcase your enthusiasm for what you’re talking about. Do not be afraid to use gestures and facial expressions. Sometimes this is a challenge if being super animated is not your usual shtick. What I recommend in this case is coming up with a VIDEO PERSONA, an avatar version of you that’s a tad bit more animated, energetic, and enthusiastic. Before you hit record, put yourself in her shoes and know that you’ll get to be her for the duration of the video.
5. Slow down and pause.
This is my public speaking mantra. Speak slowly and don’t forget to pause and be silent when it matters. This makes you sound more convincing and more polished, but it also helps for practical reasons if you want to edit your video after filming.