5 things you NEED to MARKET yourself as a SPEAKER
If you’re sick of playing small and not making your voice heard, this blog post’s for you!
A few years ago my world looked pretty different. I was speaking a lot but I still felt I didn’t own my authentic voice. I was talking about a lot of intellectual stuff that wasn’t coming from my heart.
Don’t get me wrong, I was good at it, but I knew something was missing. And I was headed towards burn out … Not so fun, right?
So there I was, trying to make a difference in the world, desperately wanting to empower women to live their best lives, and all the while feeling drained rather than empowered.
And was the audience fulfilled? I had stimulated their intellect, for sure. But were they personally transformed? No.
They wanted something more. They wanted to be personally changed.
And that could only happen if I owned my authentic voice and shared my story.
But how to do it?
One day I realized that I didn’t need to work more, or strive harder to find engaging content & speaking opportunities. I just needed to sit back and relax, tapping into the power of my own authentic truth, while being strategic with my efforts.
That was 4 years ago. Since then, I’ve become a master at helping women find their authentic voice, and become thought leaders & speakers in their field.
You might be thinking that becoming a speaker’s way too hard for you. That you don’t have what it takes.
But you couldn’t be more wrong. Your dream’s at your fingertips, when you allow an expert guide to show you the way. Sure, it’ll take commitment and dedication, but it’s much more simple than you think.
To help you along, I’m sharing 5 practical things you need to market yourself as a speaker. These can be done with a very low budget, you don’t have to spend a lot!
Professional photos. It’s worthwhile to hire a professional photographer for this one, and make sure you look professional and relevant to your target audience (i.e., no pictures in a bikini if you’re speaking to corporate folks).
A “Speaking” page on your website. This page should include a list of topics you talk about (3-5 max) with the main audience takeaways for each (very important!), your pictures (including some action shots of you speaking), your professional bio, your speaker reel, and testimonials (video testimonials are a plus!).
A speaker one-sheet. This is a document you can send to organizations to give them a glimpse into who you are as a speaker. It doesn’t have to be fancy. You can simply Google “Speaker one-sheet template” and you’ll find a few templates to buy for $15-$20. Easy peasy.
A speaker reel. This is a short video (1-2 minutes) showing you giving your signature speech, intermixed with shots of your audience. As you start out, this can be done with a very low budget -- just recruit a friend or use your smart phone. And, as you grow, consider updating it & polishing it up. Remember, progress not perfection is the key here!
Start calling yourself a speaker!! This is by far the most important element out of all 5 (are you surprised?!?). You won’t believe how many aspiring speakers are afraid to call themselves so. But, if you don’t claim this title for yourself, who will?